do videos work?
Video caters to both visual and auditory learners. In general people process visual information much faster than text. However, some people retain educational material much better through audio. Video accommodates both styles of learning.
quality imagery sells products
Unlike shopping in brick-and-mortar stores, online buyers don’t have the ability to touch your products and therefore make an immediate value judgment based on the look and aesthetic of your product. Regardless of whether or not that’s a fair assessment, it means you need to have clear, high-quality photos that accurately represent your product offering.
Your product images are a major part of your overall brand presence, and the customers first impression, especially online. While factors like your website, social media presence, product design, and, of course, the actual quality of your products contribute a great deal to your brand’s perception, your product images need to convey this quality.
Consistency in the image quality also helps to enhance your overall brand presence. Your product images are directly tied to your sales. If images are missing or low quality consumers are going form an impression of the quality of the product and ultimately make a judgement on the overall quality of your brand.
Whether you use video services for internal purposes or as part of your marketing plan, incorporating videos into your website a great medium for getting your message across!