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site design

Why is website design important?

To be competitive in both the online and offline market a professional website is needed. The Internet is the leading resource for consumers to shop and find information. It is easily accessible, which means that you can be right at your customers fingertips.

Consumers evaluation of products and services begins long before the decision to make a purchase. If you do not have professionally designed website, you run the risk of losing customers to your competition. Don’t let them steal your valuable customers.

Sales and credibility are the top two factors for having a professional website. The following 5 reasons will help you understand why a professionally created website is crucial to your business.

custom design

When you hire a professional web designer you know that your website will be created to suit your business. The designer will evaluate your offerings, and work with you towards your goal. Do you want to generate online sales? Walk-in sales? Will your site be for informational purposes only? Once these and other questions are answered, your website design will be created to meet your specific needs. DIY website builders limit the capabilities of site design and often restrict graphics and text. A professional web designer is not captive to these restrictions.

visual properties

The way your site looks, the navigation, and the colors and graphics used are very important. Visitors do not like to search for information, nor do they wish to be barraged with loud colors and crowded text. A professional designer will make sure that your color scheme, text and navigation are designed to be user-friendly and in line with your brand identity.

new technologies

The Internet changes on a daily basis. New technologies, new computer code, new ways to draw visitors to your site happen each and every day. When using a professional web designer, you can be assured that the site is being created with the latest technologies and according to the latest trends, for optimal success. Many DIY site builders will not allow video, RSS feeds, or links in your website, which can adversely affect your site.

seo compliance

SEO or Search Engine Optimization is a technique used to make your website appear better in search engines.  This is not an easy task as it requires many pieces to make it work.  How your content is written, speed of your site’s rendering, keywords chosen, images sizes and descriptions are some of the factors to consider when driving for great search rankings.  If search engines cannot find your site easily or deem it worthy of a high ranking,  your potential clients will not either. Your site must be optimized in order to be found.

webmaster services

Contrary to what many people believe, a website is never complete. Websites require continual maintenance to keep them current and relevant to their industry. Technology changes daily and for your website to remain relevant and successful, it must stay up-to-date with these trends. A professional web design service, benefits you with their experience to keep your site updated and fresh. 

When it comes to your online presence, the creation of a professional website is a cost-effective, easily accessible way to promote your business. A poorly constructed site may do more damage than not having a web site at all.